Tuesday, July 12, 2005

nike always does it

Saw a really cool commercial the other day. It gave me chills. And it's been a long time since an advertisment made the hairs raise on the back of my neck. The sponsor was Nike, of course, being that they create some of the raddest spots around.

All the ad featured was footage from the 1996 press conference where Lance Armstrong announced the news that he had testicular cancer. Armstrong's voice catches as he shares the discouraging report with the media. He pauses, as if to catch his breath, and then says, "I want you all to know that I intend to beat this disease and ride again."

Aw YEAH.

5 Comments:

Blogger Tony Arnold said...

This comment has been removed by a blog administrator.

1:01 PM  
Blogger Tony Arnold said...

Gotta do 7!

1:04 PM  
Blogger mdlg said...

Great commercial. People who saw the stage today will know that Lance rode an excellent ride. He definitely came through on his intent. Seven is a good number!

1:40 PM  
Blogger Cynthia said...

Umm, yeah...AWESOME!! GO LANCE!!!!!!!!!

10:23 AM  
Blogger Amanda said...

I saw that commercial a few days ago and had the same reaction!

Now that's powerful advertising!

4:29 PM  

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